The Business Nepal Advertising Guidelines

Updated: May 15, 2025

At The Business Nepal (TBN), advertising is a vital component of our platform, supporting our mission to deliver high-quality journalism. These guidelines establish clear standards for advertising practices, ensuring alignment with our commitment to transparency, trust, and editorial independence.

1. General Principles

• Transparency: All advertisements must be clearly distinguishable from editorial content. Advertorials or sponsored content must be explicitly labeled as such (e.g., “Sponsored,” “Paid Content,” or “Advertiser Feature”).
• Accuracy: Advertisers are responsible for ensuring their advertisements are accurate, truthful, and free from misleading claims. All claims made in ads must be substantiated by verifiable data.
• Compliance with Laws: Advertisements must adhere to all relevant laws and regulations in Nepal and comply with international advertising standards.
• Relevance: Ads must be relevant to our audience and in harmony with the ethos of The Business Nepal as a trusted business news platform.

2. Prohibited Content

The following types of content are prohibited in advertisements on The Business Nepal:

• Misleading or deceptive content.
• Hate speech, discrimination, or incitement to violence.
• Obscene or explicit material.
• Promotion of illegal products, activities, or services (e.g., gambling, counterfeit goods).
• Political advertisements or campaigns that compromise neutrality.

3. Native and Sponsored Content

• Labeling: Sponsored or native content must be clearly labeled and visually distinct from editorial content.
• Editorial Integrity: Native content must align with The Business Nepal’s values. Sponsored content will not influence editorial decisions or coverage.
• Disclosure: Clear disclosures must be provided for partnerships, sponsorships, or affiliate marketing links.

4. Data and Privacy

• User Data Protection: Advertisers must respect user privacy and comply with applicable data protection laws, including GDPR (if applicable).
• Tracking Transparency: The use of cookies, tracking pixels, or other technologies must be disclosed to users, with appropriate consent mechanisms in place.

5. Review and Approval Process

• Pre-Approval: All advertisements must be reviewed and approved by The Business Nepal’s Advertising Standards Team before publication.
• Content Updates: Advertisers are required to update ads promptly if inaccuracies are identified or regulations change.
• Appeals Process: Rejected ads can be appealed through a formal review process, with the final decision made by The Business Nepal’s editorial board.

6. Advertising Formats

• Display Ads: Display ads must meet size and quality standards specified by The Business Nepal.
• Video Ads: Video ads should be non-intrusive and must adhere to content length and quality guidelines.
• Pop-Ups and Auto-Play Content: Pop-ups and auto-play content are discouraged to preserve user experience. Exceptions may be made for content that adds significant value.

7. Advertiser Responsibilities

• Accountability: Advertisers are accountable for the content of their ads and must comply with these guidelines at all times.
• Third-Party Advertisements: Ads served through third-party networks must also adhere to The Business Nepal’s advertising policies.

8. Editorial Independence

The Business Nepal maintains strict editorial independence. Advertisements will not influence news coverage, editorial decisions, or the presentation of journalistic content.

9. Dispute Resolution

Disputes arising from advertising practices will be resolved in accordance with The Business Nepal’s internal policies. Advertisers may be required to indemnify The Business Nepal against claims resulting from their advertisements.

The Business Nepal’s Commitment: We aim to foster an ethical and transparent advertising ecosystem that benefits our readers, advertisers, and stakeholders. Our guidelines are designed to build trust, preserve editorial integrity, and ensure an optimal user experience.

Contact Information: For inquiries regarding advertising policies or placements, please contact:
Email: [email protected]